This year, my goal is to restructure my portrait business and build a viable business model around conceptual portrait. Not just fine art limited edition prints but also commissions. Personal client commissions. I firmly believe conceptual portraiture is the next big thing. This genre is going to completely change the face of today’s portrait industry. I am encouraging portrait photographers to offer this product to their existing portrait clients. It is a perfect product! I’ve never met anyone who wouldn’t love to have one, staring themselves or their little one. Developing a style around this genre is a perfect way to stand out in a flooded market.
Clients are immediately connected to your artistry and that connection creates demand and demand creates dollars…
When first considering this switch, I knew there was going to be one problem. How to get the price point down into a range that is not astronomical, due to the hours of production time. I believe I have found a way! I have been working hard the last week to get a site completely dedicated to this new business model. Over the next month, I will be adding themed backgrounds. These will be reusable, pre-edited backgrounds that can be sold over and over. Making this product quick and easy to replicate is the key. By doing pre-made, themed backgrounds, you can achieve a production time that allows you to do multiple conceptual portraits a week. Thus, raising your average sale. I want to share with you my website so you can see how I am structuring everything. I made this site through wix.com. Being a graphic designer, I have found it to be the best service for making a design truly your own.
Keep learning, stay inspired and keep #SharingItForward,
Want to join the “Sharing It Forward” community? Register to receive all the stock, blog posts, tutorials, tips and tricks delivered right to your in box so you don’t miss a thing! All community members will receive a free stock pack of Butterflies you can use freely in your conceptual portraits. No restrictions.
Want to contribute? Shoot me an email! firstname.lastname@example.org – I’m always looking for like-minded artists who are willing to share what they have learned. If it is something we have not covered before I will share it on this blog, with a link back to your portfolio, website and social media!
Up-Coming Workshops & Speaking Engagements: