When I plan an image one of the key elements I decide on is color. It’s important. Like, make or break your image important. You can have a flawlessly composited image however if your colors are “off” – if the colors don’t go with the story or subject matter – if the colors are uncomfortable to look at – then your viewers will turn it off or walk away. I have learned from some amazing and experienced artists and graphic designers that certain color combinations just don’t bode well and can actually work against you. This is especially important in advertising. McDonald’s didn’t pick red and yellow randomly. They actually STUDIED and tested what colors stimulate your appetite. “It’s why red is the most prominent color in fast food logos”, explains Color Psychologist Walter Graff. “Red stimulates appetite and express(es) the speed at which you will be served your meal (the real fast in fast food). And it’s why you will have trouble eating food that is blue, or should I say why so few foods sold are blue in color. And even then, it’s odd.”
If colors affect appetite think how powerful certain color combinations could be in conveying a specific message in your artwork? It can literally make or break an image. One of the most useful tools when designing is learning to use a color wheel. Below is a really great video on the basics of color theory and how to find color combinations that work for your specific project. Once you watch this you have just acquired a tool that all successful artists utilize daily. From clothing designers to make-up artists. They ALL use color theory and the color wheel. So sit back and take a watch… You won’t regret it. Thank you Blender Guru for taking this amazing topic and #SharingItForward!
Here is a link to a wonderful article explaining how colors are used when branding a company. This is fascinating stuff. They also give you a great visual guide to combining colors. It’s a great little reference graphic to have on hand (below). Thank you bitrebels.com for #SharingItForward! You can read their entire article here… The Ultimate Visual Color Theory Guide behind Brand Design
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