This year, my goal is to restructure my portrait business and build a viable business model around conceptual portrait. Not just fine art limited edition prints but also commissions. Personal client commissions. I firmly believe conceptual portraiture is the next big thing. This genre is going to completely change the face of today’s portrait industry. I am encouraging portrait photographers to offer this product to their existing portrait clients. It is a perfect product! I’ve never met anyone who wouldn’t love to have one, staring themselves or their little one. Developing a style around this genre is a perfect way to stand out in a flooded market.
Clients are immediately connected to your artistry and that connection creates demand and demand creates dollars…
When first considering this switch, I knew there was going to be one problem. How to get the price point down into a range that is not astronomical, due to the hours of production time. I believe I have found a way! I have been working hard the last week to get a site completely dedicated to this new business model. Over the next month, I will be adding themed backgrounds. These will be reusable, pre-edited backgrounds that can be sold over and over. Making this product quick and easy to replicate is the key. By doing pre-made, themed backgrounds, you can achieve a production time that allows you to do multiple conceptual portraits a week. Thus, raising your average sale. I want to share with you my website so you can see how I am structuring everything. I made this site through wix.com. Being a graphic designer, I have found it to be the best service for making a design truly your own.
http://www.carolinerutland.com
Keep learning, stay inspired and keep #SharingItForward,
Caroline
Want to join the “Sharing It Forward” community? Register to receive all the stock, blog posts, tutorials, tips and tricks delivered right to your in box so you don’t miss a thing! All community members will receive a free stock pack of Butterflies you can use freely in your conceptual portraits. No restrictions.
Want to contribute? Shoot me an email! rutland.caroline@gmail.com – I’m always looking for like-minded artists who are willing to share what they have learned. If it is something we have not covered before I will share it on this blog, with a link back to your portfolio, website and social media!
Up-Coming Workshops & Speaking Engagements:
Join me for a FREE Conceptual Portrait Mini-Clinic on SKYPE! March 7th @ 6PM EST!
Guest Speaker | Nashville State Community College | February 23rd @ 6:00 PM
Conceptual Portraiture Workshop | Nashville, TN | June 20-21, 2015
#SharingItForward 
I suspect that you may be right about conceptual portraiture being the next big thing. 🙂 And it would be exciting to be at the forefront as it happens. I hope it all goes well 🙂 Greg
LikeLike
Thank you Greg! I have been enjoying your posts as well. We have a big year ahead of us don’t we? 🙂
LikeLike
I just want to say I’ve been reading your blog and following you for about a month now, and thank you for your openness. I’m just starting to wade into the pool of conceptual portraiture and fine art and your lessons and teaching have helped so much! I wish you the best of luck on this new endeavor (and maybe, just maybe, I won’t be too far behind (: )
LikeLike
Thank you so much for taking the time to tell me that. What a thrill! I have had hopes that what I was doing was encouraging and helpful. I have had so much support and knowledge shared with me and I want to pass that on. To know it is helping is just wonderful!
LikeLike